Introduction to Marketing

Is tangible

• Service

• air

• Product

Involves a task such as cooking a hamburger or a haircut

• Product

• Service

• Both product and service

Product, Place, Price, and Promotion are also called

• A lot of P's

• Market segmentation

• 4 P's

Which of the following is NOT one of the 4Ps?

• Product
• Packaging
• Place
• Price

Which key word best describes the phrase "intangible products"

• Good
• Item
• Service
• Thing

What is not part of the marketing mix (the 4Ps)?

• Product
• Person
• Price
• Promotion

How the consumer gets the product

• Place
• Price
• Promotion  
• Sales strategy

When you see an advertisement for a store and decide to shop there, which element of the marketing mix has succeeded? 

• presentation
• product
• place
• promotion

Choosing what to make and sell is which one of the 4P's?

• Place

• Product

• Price

• Promotion

How does marketing help consumers?

• Lowers prices due to competition

• Increases prices

• Less options