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Introduction to Marketing

Authored by Sean Higgins

Life Skills

9th - 12th Grade

Used 979+ times

Introduction to Marketing
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20 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Is tangible

Service

air

Product

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Involves a task such as cooking a hamburger or a haircut

Product

Service

Both product and service

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Product, Place, Price, and Promotion are also called

A lot of P's

Market segmentation

4 P's

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT one of the 4Ps?

Product
Packaging
Place
Price

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which key word best describes the phrase "intangible products"

Good
Item
Service
Thing

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is not part of the marketing mix (the 4Ps)?

Product
Person
Price
Promotion

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How the consumer gets the product

Place
Price
Promotion  
Sales strategy

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Microsoft

Microsoft

Apple

Apple

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