Component 1: Tide

What 3 parts of the Framework does tide cover?

• Media Language

• Representation

• Industry

• Audience

Which company launched Tide in 1946?

• Atomic London

• News Corps

• Procter & Gamble

• D'Arcy, Masius, Benton & Bowles

The term referring to the rise in spending on household appliances after WW2 is...?

• "consumer boom"

• "american dream"

• "nuclear age"

• "golden age"

The 'technical' details of the product are written in what font?

• times new roman

• serif

• comic sans

• sans serif

"Whitest" and "Cleanest" are what types of word?

• hyperbole

• noun

• superlative

• verb

What theory did Claude Levi-Strauss come up with?

• Cultivation

• Postmodernism

• Semiotics

• Structuralism

A product referring to another product is called...?

• Intertextual

• Bricolage

• Hyperreal

• Simulation

Which publication endorses Tide on the poster?

• Women's Realm

• Vogue

• Good Housekeeping Magazine

• The Times

The publication that recommends Tide is known as an Opinion Leader. What is an Opinion Leader?

• A conglomerate

• A magazine

• A source that people trust

• A product that has an interest in the product it's promoting

What is an example of an 'imperative' used in the advert?

• Your wash

• Remember!

• Nothing like

• Whizz