Market Research

Information collected for the first time specifically for a marketing research study is called:

• Secondary research
• Primary research
• Soft research
• Experimental research

What is the better definition of secondary research?

• Stealing someone else's information
• Using information that already exists
• Collecting new information
• Finding old research

Primary research is also known as...

• Desk Research
• Field Research

What is an example of secondary data?

• You physically get the data
• You gather information from an outside source to help with your research
• Data with numbers
• Data with colours 

What type of data is numerical?

• Quantitative
• Qualitative
• Primary
• Secondary

What is an example of secondary research?

• Focus Group
• Observation
• Newspaper
• Questionnaire

Collecting primary data can be expensive and time-consuming.

• True
• False

Graham wants some quick, informal feedback on his business ideas from friends and family. His best option would be:

• Share a survey and invite comments on Facebook
• Hand a written questionnaire to local shoppers
• Send a mailing to 500 local residents
• Commission a local market survey agency

Andy is asking questions via email to a young group of people to collect information about a new product. What method is Andy using?

• Target marketing
• Media research
• Survey
• Focus group

Tyler walks into a Starbucks, and keeps track of how many caramel cinnamon lattes are being sold to gather data. What method is he using?

• Survey
• Observation
• Product Mix
• Product line