Marketing Unit 1 Test Review

Marketing Unit 1 Test Review

9th - 12th Grade

40 Qs

quiz-placeholder

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Marketing Unit 1 Test Review

Marketing Unit 1 Test Review

Assessment

Quiz

Life Skills

9th - 12th Grade

Practice Problem

Medium

Created by

Nick Daddio

Used 29+ times

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40 questions

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1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Marketers link producers to

Distributors

Retailers

Marketers

Customers

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Marketing is described as creating

Exchanges

Needs

Advertisements

Gaps

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which of the following is a marketing activity:

Balancing customer needs with wants

Leading a project team

Communicating with customers

Lowering operational expenses

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What provides the basis for all marketing goals and actions?

Pricing

Planning

Budgeting

Retailing

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which of the following influences the process of determining price:

Customer's perception of value

Publicity

Purchase Location

Sales Promotion

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which of the following is a method used to communicate with customers:

Personal Selling

Manufacturing

Customer Orientation

Marketing Concept

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which of the following is an example of communicating with customers:

Creating a new product

Sponsoring a charity event

Choosing a store to distribute products

Developing a marketing plan

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