Marketing Ch 1-2

Marketing Ch 1-2

10th - 12th Grade

20 Qs

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Marketing Ch 1-2

Marketing Ch 1-2

Assessment

Quiz

Computers

10th - 12th Grade

Hard

Used 7+ times

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20 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Channel management is another term for

marketing-information management

risk management

distribution

pricing

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following businesses has an element of the marketing mix as its primary activity?

freight company

bank

law office

construction business

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

This marketing function provides security for products, personnel, and customers.

selling

risk management

pricing

promotion

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Exchaing products or services with others by agreeing on their values is known as

marketing

selling

promoting

bartering

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

An approach to customer service that gives employees the authority to solve many customer problems is called

relationship marketing

marketing concept

social responsibility

employee empowerment

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A location where people bring products to be conveniently exchanged is a

central market

crossroads

stock exchange

money system

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which business function involves developing, implementing, and evaluating the plans and activities of a business?

production

operations

merchandising

management

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