Chapter 6: Product

.A 100,000-mile warranty on a new car is an example of a product extension.

• True

• False

A brand name is the legal protection of words and symbols used by a company.

• True

• False

During the preference stage, consumers view brands as valuable.

• True

• False

New product development begins by finding ideas for new products.

• True

• False

Facebook's largest customer base is now 13- to 18-year-olds.

• True

• False

A product is somewhat of a novelty in the introduction stage

• True

• False

All of the following are examples of product extensions except

• guarantees

• warranties

• product information CDs

• upgraded materials

The bottom line for college sports is

• profit

• strong ethics

• winning

• high graduation rates

Sales level off or slow down during which stage of the product life cycle?

• introduction stage

• growth stage

• maturity stage

• decline stage

Which of the following is not true about women’s professional sports?

• The U.S. Women’s Soccer Team win in the World Cup Soccer Championship in 1991 made big headlines in the sports pages.

• Women’s professional sports are becoming more popular.

• Salaries for males and females in professional sports are not comparable.

• Professional women’s sports present a lucrative career opportunity for creative marketers.