MARKET SEGMENTATION (BMK20103)
Authored by Hidayah Azman
Professional Development
University
CCSS covered
Used 13+ times
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100 questions
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1.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
Customer Analysis(surveys) are a great source to study a customers buying habits.
TRUE
FALSE
2.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
A ________analysis is based on a customers changes in attitudes, lifestyles, and opinions.
Demographic
Social-Cultural(Psychographics)
Geographic
Behavioral
3.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
The change in climate of the city, where a product is being sold will affect the __________region of the marketing plan.
Geographic
Demographic
Psychographic
Telepathic
4.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
___________is based on the way a customer use the product.
Mass Marketing
Behavioral
Target Market
Demographic
5.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
A customers interest in playing basketball can help a marketer determine his/her ______.
Psychographic criteria
Geographic criteria
Demographic criteria
Behavioral criteria
6.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
Segmentation Variable is called..
Customer Characteristics
Market Components
Mass Marketing
None of the above
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Chad has an interest partying every weekend this can help a marketer determine his ______.
Psychographic criteria
Geographic criteria
Demographic criteria
Behavioral criteria
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