Visual Merchandising

To create a focal point and keep the customer’s eye moving up and center, a(n)  ____________________ is a good geometric shape for a display.

• square
• triangle
• circle
• star

Entrances to stores should promote customer convenience and assist in store ____________________.

• displays
• customer space
• sales
• security

Cleaning and repairs are essential for display ____________________ so that displays look attractive to customers.

• maintenance
• design
• security
• motion

What part of the store layout includes the aisles?

• storage space
• selling space
• customer space
• display space

Score Sporting Goods always has a display with mannequins engaged in actual  season-appropriate sports. How would you describe the settings for such displays? 

• institutional
• abstract
• semirealistic
• realistic

A _____________ extends over a store's entrance

• focal point
• props
• marquee
• display

The combination of entrances, window awnings, and other exterior building characteristics

• focal point
• fixture
• storefront
• display

Stand alone structures that serve as promotion devices

• Point Of Purchase

• fixtures

• display

• shape

Why are props, fixtures and free-standing displays used in Visual Merchandising?

• To show off the creativity of the VM team
• To follow Health & Safety regulations
• To store as many products as possible
• To make the products more attractive and appealing

The three types of settings are realistic, semi-realistic, and ____________.

• abstract
• super-realistic
• sub-realistic
• realistic