SEM 1 2.04-2.05

Which is a secondary source of info. for a sport or an event?

• Personal interviews

• Computerized surveys

• Accounting records

• Demographic reports

Which is an example of a secondary source of data that a sports or an event marketer can obtain internally?

• Magazine article

• Trade journal

• Government website

• Sales report

A sports or an event organization that wants to obtain info. about the population in a certain geographic location might use which source?

• Government sources

• Telephone surveys

• Primary databases

• Personal Questionaires

To know what websites & advertisements visitors see, sports & event e-marketers would check which component?

• Text files

• Direct Delivery programs

• Clickstream data

• Internet service providers

Which internal records might a business use to analyze information regarding customer satisfaction levels?

• Expense reports

• Debit receipts

• Credit reports

• Comment cards

WHich is a reason why businesses should regularly monitor their internal records that contain marketing info.?

• To compile regulatory data

• To review employment trends

• To analyze product performance

• To prioritize investment goals

Which might a sports or an event organization search to obtain marketing info.?

• Foundations

• Media

• Newsletters

• The internet

What type of marketing info. might a business obtain by monitoring sales invoices?

• Service tactics

• Profit margin

• Sales territory

• Customer profiles

What info. is usually contained in a database about competitors?

• Budget structure

• Production techniques

• Advertising media

• Creative strategy

What type of competitor information is important for sports or event organizations to maintain in a database?

• Consumption

• Demographics

• Market size

• Price lists