Advertising Techniques

Catchy tunes or phrases designed to stick in our memory. “Like a good neighbor, State Farm is there".

• Emotional appeal

• Facts and figures

• endorsement

• jingles and slogans

when an ad makes us feel happy, sad, guilty, scared, or angry so we will buy something.

• jingles and slogans

• emotional appeal

• gifts and rewards

• endorsement

when an ad gives you facts to convince you to buy their product or service. “Every 10 seconds someone’s id is stolen…”

• facts and figures

• glittering generalities

• bandwagon

• testimonial

when a celebrity or athlete says they like a product. “Shaq selling insurance”.

• testimonial

• jingles and slogans

• endorsement

• emotional appeal

when an ad offers something extra to convince you to buy it. For example, “buy one get one free”

• endorsement

• gifts and rewards

• bandwagon

• testimonial

Ads make a product sound good without giving good details to support it. For example, “new and improved flavor”

• glittering generalities

• emotional appeal

• facts and figures

• endorsement

when ads try to get people to buy their product because others already have. “Join the thousands that have already upgraded…”

• jingles and slogans

• emotional appeal

• gifts and rewards

• bandwagon

when a regular person says they used a product and it worked for them.

• bandwagon

• glittering generality

• endorsement

• testimonial