
Advertising Techniques
Quiz
•
7th Grade
•
Medium
Jason Sammons
Used 20+ times
FREE Resource
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8 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Catchy tunes or phrases designed to stick in our memory. “Like a good neighbor, State Farm is there".
Emotional appeal
Facts and figures
endorsement
jingles and slogans
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
when an ad makes us feel happy, sad, guilty, scared, or angry so we will buy something.
jingles and slogans
emotional appeal
gifts and rewards
endorsement
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
when an ad gives you facts to convince you to buy their product or service. “Every 10 seconds someone’s id is stolen…”
facts and figures
glittering generalities
bandwagon
testimonial
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
when a celebrity or athlete says they like a product. “Shaq selling insurance”.
testimonial
jingles and slogans
endorsement
emotional appeal
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
when an ad offers something extra to convince you to buy it. For example, “buy one get one free”
endorsement
gifts and rewards
bandwagon
testimonial
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Ads make a product sound good without giving good details to support it. For example, “new and improved flavor”
glittering generalities
emotional appeal
facts and figures
endorsement
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
when ads try to get people to buy their product because others already have. “Join the thousands that have already upgraded…”
jingles and slogans
emotional appeal
gifts and rewards
bandwagon
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