ProStart 2 2nd Edition Chapters 1,3,4,22 Review

Which one is NOT a step to the marketing plan?

• Gathering your friends

• Establish Objectives

• Develop a market strategy

• Implement and Action Plan

• Evaluate/Modify the action plan as needed

In a SWOT Analysis for an operation, what does the 'O' stand for?

• Organization

• Orders

• Omissions

• Opportunities

In a SWOT Analysis for an operation, what does the 's' stand for?

• Strengths

• Sorrows

• Safety

• Sanitary

In a SWOT Analysis for an operation, what does the 'W' stand for?

• Waste

• Water

• Weaknesses

In a SWOT Analysis for an operation, what does the 'T' stand for?

• Timing

• Threats

• Teamwork

• Taste

This is paying to present or promote an operation’s products, services, or identity.

• Sales Promotions

• Personal Selling

• Public Relations

• Advertising

These are limited, or short-term, incentives to entice guests to patronize an operation.

• Sales Promotion

• Advertising

• Personal Selling

• Public Relations

Always key to an operation’s financial success, well-trained service staff can go a long way in communicating an operation’s message. Professionalism, politeness, and efficiency can be easily and powerfully conveyed by the front-of-the-house staff.

• Public Relations

• Direct Marketing

• Personal Selling

• Sales Promotions

This is the process by which an operation interacts with the community at large.

• Public Relations

• Direct Marketing

• Sales Promotions

• Advertising

You accomplish this by making a concerted effort to connect directly with a certain segment

of the market.

• Advertising

• Sales Promotions

• Personal Selling

• Direct Marketing