CHAPTER 1 - INTRODUCTION TO MARKETING

What is marketing?

• Is the study of luxury brands

• Is the study of the brains

• Is a human activity aimed for satisfying needs

• Is a human activity named business

He's known as the father of marketing...

• Phillip Kotler

• David L Kurtz

• William Stanton

• Louise E Boone

The birth of this marketing dates from the 70s

• Massive marketing

• Marketing niche

• Digital Marketing

• Marketing segmentation

In this kind of marketing appears and develops massive media as television comercial ads, radio, newspaper and more....

• Massive marketing

• Marketing segmentation

• Marketing niche

• Personalized marketing

Which of the following statements most completely defines the term 'marketing'?

• Marketing is the distribution of goods and services from the wholesaler to the retailer so that they are available when the customer wants them.
• Marketing is a total system of interacting activities designed to plan, price, promote and distribute goods and services to present and potential customers.
• Marketing includes all those activities involved in the production and promotion of goods and services to the end customer.
• Marketing is any set of activities undertaken to produce and promote a range of goods and services to satisfy customers' needs.

Which of the following is not one of the '4P's' of the original Marketing Mix?

• Product
• People
• Place
• Promotion

A business develops a simple standardised product that it sells to the mass, or total market.

What kind of marketing approach is this? Hint: The Model T Ford

• selling approach

• marketing approach

• relationship approach

• production approach

What are marketing objectives?

• the money value of sales targets

• statements designed to identify mass markets

• precise statements of marketing performance targets

• benchmarks to evaluate the performance of marketing staff

Which of the following statements most completely defines the term 'marketing'?

• Marketing is the distribution of goods and services from the wholesaler to the retailer so that they are available when the customer wants them.
• Marketing is a total system of interacting activities designed to plan, price, promote and distribute goods and services to present and potential customers.
• Marketing includes all those activities involved in the production and promotion of goods and services to the end customer.
• Marketing is any set of activities undertaken to produce and promote a range of goods and services to satisfy customers' needs.

Which of the following best describes a target market?

• Close competitors of a business
• The people who buy a business's products
• Groups that do not buy a business's products
• The individuals at whom a business's marketing strategies are aimed