Advantages/Disadvantages of Different Mediums

What are different types of media? (check all that apply)

• Magazines

• Newspapers

• Television

• Direct Mail (UPS, USPS, FedEx)

• Radio

Tags

CCSS.RI.5.7

CCSS.RI.6.7

CCSS.RI.7.7

CCSS.RI.8.7

CCSS.RL.6.7

What are the advantage of newspaper media?

• Large audience, Credible (believable), local news

• Takes a long time to read, expensive

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CCSS.RI.11-12.10

CCSS.RI.6.10

CCSS.RI.7.10

CCSS.RI.8.10

CCSS.RI.9-10.10

What are the advantages of the television medium?

• Expensive, Limited time, Impersonal (commercials do not appeal to all watchers)

• Appeals to multiple senses (see, hear), attention grabbing, mass reach (lots of people see it)

Tags

CCSS.RI.5.7

CCSS.RI.6.7

CCSS.RI.7.7

CCSS.RL.6.7

CCSS.RL.8.7

What are the advantages of Radio?

• Mass audience, lower cost (than TV), local (usually about the area you live in)

• Short amount of time so limited content, background noise so people don't really listen to it attentively.

Tags

CCSS.RI.5.2

CCSS.RI.5.8

CCSS.W.5.2B

What are advantages of magazines?

• Expensive to produce, low number of readers, labor intensive (takes a lot of work to create a magazine)

• High quality, long life (people keep magazines), appeals to senses (see, touch)

Tags

CCSS.RI.6.7

CCSS.RI.8.7

CCSS.RL.6.7

CCSS.RL.7.7

CCSS.RL.8.7

What are advantages of Telephone mediums?

• Personal, effective

• High Cost (paying people to make phone calls), time consuming (one phone call at a time)

If you wanted to tell people in your neighborhood about your school's fair, which mediums would be best (most cost effective and local)?

• National Television Commercial

• Billboard

• Newspaper and Radio

• National Magazine

Tags

CCSS.RI.5.7

CCSS.RI.6.7

CCSS.RI.7.7

CCSS.RI.8.7

CCSS.RL.6.7

What medium would be best for a presidential campaign advertisement/message (mass exposure)?

• Neighborhood newspaper

• National Television

• Local radio spot

• Billboard

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CCSS.RI.6.7

CCSS.RI.7.7

CCSS.RL.5.7

CCSS.RL.6.7

CCSS.RL.8.7

Which medium would be best to advertise Post Malone's new album?

• Billboard

• National Radio

• Local Newspaper

• Phone calls

• None of the above

Tags

CCSS.SL.5.4

What are the advantages of using a PowerPoint medium during your speech? (check all that apply)

• Listeners can see the words the speaker is using to reinforce the message

• The images on the PowerPoint catch the listeners attention

• More information can be communicated through the text written on the presentation

• None of these

Tags

CCSS.RI.5.7

CCSS.RI.6.7

CCSS.RI.7.7

CCSS.RL.6.7

CCSS.RL.8.7