Introduction to E-commerce

What is e-commerce?

• Buying goods and services on your local high street

• Business transactions involving payment using credit card

• Commercial transactions conducted electronically on the Internet

• Selling a range of good and services at your local car boot sale

What is a benefit of e-commerce to consumers?

• You don't need to leave the house to make a purchase

• You can buy almost anything from anywhere in the world

• It is often cheaper to buy goods and services online due to less overheads

• All of the above

What is a drawback of e-commerce to consumers?

• The item received may not always fully match the item described online

• Concerns about payment security and identity theft

• There can be issues with the delivery of the goods ordered

• All of the above

What are TWO benefits of e-commerce to businesses?

• It can make your customer-base lazy as they can buy your products online

• It can lead to less staff being needed and thus a smaller wage bill

• No specialist IT knowledge is required to set-up and run a fully functional e-commerce operation

• It can provide a global customer-base for your product/service

What are TWO drawbacks of e-commerce to businesses?

• An online platform can offer a competitive advantage over your rivals

• Customers being wary of security and privacy issues when buying online

• E-commerce is a declining phenomenon

• Ensuring that customer data processed during a transaction is done so according to GDPR legislation

Which of the following types of business use e-commerce to sell their products & services online?

• Sole traders

• Small businesses

• Multi-national corporations

• All of the above

Companies using e-commerce often use social media to enhance their online presence and effectiveness. How?

• By allowing customers to post offensive and inflammatory content on their page

• By criticising their competitors in public

• By advertising special offers and competitions, encouraging customers to like & share their content

• By allowing customers to ask publicly visible questions but then not offering a response

What is the meaning of the term 'bricks and clicks'?

• A business that trades solely online

• A business that trades solely on the high street

• A business that trades both online and on the high street

• A business that sells bricks and clicks

HTML is the language in which all web pages are written so that web browsers can display a visual interpretation of their content. What does HTML stand for?

• Hyper Text Multiplication Language

• Hyper Terminal Markup Language

• Hyper Text Markup Language

• Hyper Text Markup Lingo

"Web pages are securely stored on a ____________ before they are accessed by the client device and then displayed on screen via the browser."

What is the missing word?

• Web-host

• ISP

• Intranet

• Web-server