Introduction to Service Marketing

Introduction to Service Marketing

University

15 Qs

quiz-placeholder

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Introduction to Service Marketing

Introduction to Service Marketing

Assessment

Quiz

Business, Life Skills, Social Studies

University

Hard

Created by

Mahjabin Yusof

Used 223+ times

FREE Resource

15 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

Which of the following is not a tangible dominant?

Detergents

Automobiles

Investment Management

Soft drinks

2.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Select name of the country having maximum percent of GDP attributed to services

United States

China

Germany

India

3.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which of the following is not an element of physical evidence?

Employee dress

Employee training

Equipment

Facility design

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which of the following is not an element of People

Motivation

Teamwork

Flow of activities

Customer training

5.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Standardized and customized flow of activities, simple and complex number of steps and customer involvement by which a service is delivered is called

Place

Physical evidence

Process

People

6.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

.......... is the environment in which service is delivered and where the firm and customer interact and any tangible components that facilitate performance of communication of the service.

Physical evidence

Process

Place

People

7.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

"All human actors who play a part in service delivery and thus influence the buyer's perceptions: namely, the firm's personnel, the customer and other customers in the service environment."

Process

Physical Evidence

People

Place

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