Ch 6 - Consumer Behavior

Ch 6 - Consumer Behavior

11th Grade

20 Qs

quiz-placeholder

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Ch 6 - Consumer Behavior

Ch 6 - Consumer Behavior

Assessment

Quiz

Life Skills

11th Grade

Medium

Created by

Christine Swantek

Used 24+ times

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20 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT one of the important factors that make up personal identity?

gender

age

personality

all of the above are important factors

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A frame of mind developed from a person's values, beliefs, and feelings.

attitude

self concept

lifestyle

culture

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Reasons to purchase based on feelings, beliefs, or attitudes are ______ motives

rational

emotional

patronage

consumer

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The first step in the decision making process is

purchase decision

evaluate alternatives

problem recognition

information search

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The study of consumers and how they make decisions is called

advertising

psychology

the marketing concept

consumer behavior

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The level of needs, identified by Maslow, that everyone must satisfy is

social

self-actualization

physiological

security

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A want is

not essential for living

an unfilled desire

both of the above

none of the above

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