Ch 6 - Consumer Behavior

Which of the following is NOT one of the important factors that make up personal identity?

• gender

• age

• personality

• all of the above are important factors

A frame of mind developed from a person's values, beliefs, and feelings.

• attitude

• self concept

• lifestyle

• culture

Reasons to purchase based on feelings, beliefs, or attitudes are ______ motives

• rational

• emotional

• patronage

• consumer

The first step in the decision making process is

• purchase decision

• evaluate alternatives

• problem recognition

• information search

The study of consumers and how they make decisions is called

• advertising

• psychology

• the marketing concept

• consumer behavior

The level of needs, identified by Maslow, that everyone must satisfy is

• social

• self-actualization

• physiological

• security

A want is

• not essential for living

• an unfilled desire

• both of the above

• none of the above

_____ buy products or services for personal use.

• Business consumers

• Final consumers

Which of the following is at the top of Maslow's hierarchy of needs?

• Security

• Physiological

• Self-Actualization

• Social

Patronage buying motives are based on

• Love

• Logic

• Loyalty