Fashion Merchandising 2.01 Review

HanesBrands undershirts can be found in stores such as Target, JCPenney, Macy’s, and Wal-Mart department stores. Which distribution strategy are they using?

• Exclusive

• Industrial

• Intensive

• Selective

Macy’s hires decorators to create window displays during the Christmas season. The decorators only decorate for large, upscale department stores. Which type of distribution strategy is being used?

• Exclusive

• Industrial

• Intensive

• Selective

Amy purchases a cashmere sweater to give to her mother for Christmas. What is Amy’s role?

• Consumer

• Customer

• Producer

• Wholesaler

An establishment that individually buys the right to use a famous or established name or trademark in a specified trading is which type of retailer?

• Boutique

• Chain store

• Factory outlet

• Franchise

What is the route products take from producer to end user?

• Apparel marts

• Channel of distribution

• Textile process

• Trade associations chain

TOMS shoes are only available through the company’s e-tailing store and a few brick and mortar stores. Which distribution strategy is it using?

• Exclusive

• Intensive

• Regulated

• Selective

Locally-owned stores with a limited assortment of apparel, housewares, gifts, and household textiles are which type of retailer?

• Discount stores

• Junior department stores

• Junior department stores

• Wholesale warehouse clubs

Which type of fashion retailer offers a high level of customer service, fashion-forward merchandise, and targets special-interest customers?

• Boutique

• Department store

• Discount store

• Flagship Store

Concord Mills shopping mall contains discount stores such as Bass and Manhattan Shirts. Since these stores are manufacturer-owned and operated, which type of retailer is available?

• Boutiques

• Department stores

• Factory outlets

• Franchises

Belk is a company that sells products to end users. Which type of intermediary is Belk?

• Consumer

• Manufacturer

• Retailer

• Wholesaler