Global Marketing and R&D

How many ways are Markets can be segmented?

• 1

• 2

• 3

• 4

How many factors impact to Product Attributes in international business?

• 1

• 2

• 3

• 4

The mains factors impact to Product Attributes include:

• Cultural Differences

• Economic Development

• Product and Technical Standards

• Both A, B, C are correct

What do you need to consider when designing market segmentation in a different country?

• the differences between countries in the structure of the market segment.

• the existence of segments that transcend national borders

• Both A&B are correct

• Both A&B are incorrect

What is the most important aspect of cultural differences?

• Tastes

• Tradition

• Preferences

• History

Countries’ cultural differ along a whole range of dimensions, including:

• Social structure, language, economy, and education

• Social structure, language, religion, and education

• Language, religion, education, and politic

• Language, education, economy, and politic

The goal of market segmentation is to ________ the fit between the purchasing behavior of consumers in a given segment and the marketing mix, thereby ________ sales to that segment.

• Optimize/ maximizing

• Maximize/ minimizing

• Optimize/ minimizing

• Maximize/ optimizing

The effective of a firm’s international communication can be jeopardized by ___ potentially critical variables.

• 2

• 3

• 4

• 5

What is the best way for a firm to overcome cultural barriers?

• Develop cross-cultural literacy

• Develop traditional literacy

• Develop a history of international literacy

• Develop policies literacy

When the receiver of a message (i.e. the potential customer) evaluates a message based on the status or image of the sender, ______ are said to have occurred.

• sender effects

• noise effects

• source effects

• communications effects