Programmatic 101

Programmatic 101

Professional Development

15 Qs

quiz-placeholder

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Programmatic 101

Programmatic 101

Assessment

Quiz

Other

Professional Development

Practice Problem

Medium

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15 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What does DSP stand for?

Digital Supply Platform

Digital-side Platform

Demand-side Platform

Demand Supply Platform

2.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which of these is NOT a programmatic deal type?

Private Guaranteed

Open Auction

Preferred Deal

Programmatic Guaranteed

3.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

True or false: Private Auction is also known as a Private Marketplace or PMP.

True

False

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What type of programmatic deal is an invite-only auction?

Open Marketplace (OMP)

Private Marketplace (PMP)

Preferred Deal (PD)

Programmatic Guaranteed (PG)

5.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What type of platform allows media buyers to purchase ad placements?

SSP

DMP

DSP

OMP

6.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What does SSP stand for?

Sell Supply Platform

Supply Sell Platform

Summit Supply Platform

Supply-side Platform

7.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which type of programmatic deal offers reserved inventory?

Preferred Deal (PD)

Private Marketplace (PMP)

Programmatic Guaranteed (PG)

Open Marketplace (OMP)

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