Programmatic 101

What does DSP stand for?

• Digital Supply Platform

• Digital-side Platform

• Demand-side Platform

• Demand Supply Platform

Which of these is NOT a programmatic deal type?

• Private Guaranteed

• Open Auction

• Preferred Deal

• Programmatic Guaranteed

True or false: Private Auction is also known as a Private Marketplace or PMP.

• True

• False

What type of programmatic deal is an invite-only auction?

• Open Marketplace (OMP)

• Private Marketplace (PMP)

• Preferred Deal (PD)

• Programmatic Guaranteed (PG)

What type of platform allows media buyers to purchase ad placements?

• SSP

• DMP

• DSP

• OMP

What does SSP stand for?

• Sell Supply Platform

• Supply Sell Platform

• Summit Supply Platform

• Supply-side Platform

Which type of programmatic deal offers reserved inventory?

• Preferred Deal (PD)

• Private Marketplace (PMP)

• Programmatic Guaranteed (PG)

• Open Marketplace (OMP)

What is the main difference between PG and PD?

• PG is fixed price, PD is not

• PG is a one-to-one deal, PD is not

• PG is guaranteed inventory, PD is not

• PG is invite-only, PD is not

What type of platform sorts and houses data for audience targeting?

• DSP

• DMP

• SSP

• PMP

A ___________ is focused on buying ads on behalf of their clients using technology.

• publisher

• media owner

• trading desk

• Data Management Platform