MM Market Segmentation

If a business aims its advertising toward a specific group of consumers that have similar wants and needs, that group would be their _________.

• price
• supply and demand
• target market
• Marketing mix

Which of the following best describes market segmentation?

• Dividing a large market into a smaller sub-market
• Selling goods for less than their production cost to maximise sales
• Maintaining long-term ties with customers to encourage repeat sales
• Identifying the consumer groups most likely to buy a business's products

Which market segmentation method is selected when classifications of age, gender, income, or family size is utilized.

• Behaviorial
• Psychographic
• Demographic
• Geographic

Brandon lives in the hot Nevada desert where extreme weather conditions dictate what types of products he purchases. Which method would marketers be conscious of when promoting their merchandise in the region where Brandon lives?

• Behaviorial
• Psychographic
• Demographic
• Geographic 

The study and classification of people according to their attitudes, aspirations, and how they think, especially in market research

• Behavioristic

• Psychographics

• Demographics

• Marketing

A business determines that it can increase its market share 12 percent by promoting its goods and services to Hispanic females who are 18 to 34 years old. How is the business segmenting the market?

• Geographics

• Psychographics

• Demographics

• Behavior

T/F: it is possible for a company to select more than one segment for a target market.

• true

• false

Which market segment represents customers who prefer a variety of reasonably priced recreational activities?

• Geographic

• Psychographic

• Behavioral

• Occupational

The change in climate of the city, where a product is being sold will affect the __________region of the marketing plan.

• Geographic
• Demographic
• Psychographic
• Telepathic

___________is based on the way a customer use the product.

• Mass Marketing
• Behavioral
• Target Market
• Demographic