Market Positioning

In the overall Target Marketing process, when does positioning take place

• First Step

• Middle Step

• Third Step

• None of the other answers are correct

A product's position is defined as "The way a product is defined by consumers based on important__________________.

• Product attributes

• Product warnings

• Product safety recalls

• Product extensions

As the saying goes..."Products are created in a factory, but brands are created____________________.

• One at a time

• In the laboratory

• In the mind

• Upstairs

The place a product occupies in a consumer's mind is always relative to_________________.

• Its price

• Its color

• Competing products

• Marginal utility

Consumers organize products into categories and ______________them in their ____________.

• Positions, preference lists

• Purchases, minds

• Purchases, preference lists

• Positions, mind

Consumers are __________________with information about products and services.

• Enlightened

• Overloaded

• Provided

• None of the other asnwers are correct

The goal of market positioning is to position a product for _________________.

• Lowest price

• Lowest cost to make

• Competitive price

• Competitive advantage

Who really positions products?

• Store managers

• Consumers

• Marketers

• Regulaory agencies

Competitive advantage means that your product's attributes are _____________ the competition.

• Better than

• Equal to

• Almost as good as

• None of the other answers are correct.

Which of the following is not a positioning strategy?

• Identify competititve advantages

• Effectively communicate competitive advantages

• Choose the correct competitive advantages

• Identify psychographic variables