Logo Design

Typography is____________________________________

• The style and appearance of text

• The type and style of working with text

• The style or appearance of text and the art of working with text

• The type of text and the art of working with text

A ___________ is a symbol or other design adopted by an organization to identify its products, uniform, vehicles, etc.

• Watermark

• Stock Image

• Logo

• Brand Name

Why should a logo be simple? Hint: There is more than one answer (2).

• So an artist can create many logos at one time

• So that the logo will be readable when it is big or small

• To clearly communicate ideas

• To promote the simplicity of the company

Which is most important?

• The color of the logo

• For the logo to be relevant to the business/ organization it represents

• For it to be eye catching and appealing

• For the logo to stay consistent and never change

Why is it important to sketch several ideas before creating a final logo(3 answers)?

• Because brainstorming is part of the artistic process.

• It allows for idea development.

• to warm your hands.

• To show a customer possible ideas.

Logos should be ________. The best logos make a statement by looking at them, not with words.

• bright

• loud

• confusing

• memorable

Logos should be ______. They need to be relevant 10, 30, 50+ years from now.

• timeless

• trendy

• easy to forget

• rebranded constantly

Logos should be _______. They need to be in vector format and look good in one color.

• versatile

• funny

• edgy

• limited

Logos should be ______. It needs to make sense for your brand/company and shouldn't offend anyone.

• shocking

• appropriate

• effortless

• disagreeable

A complex logo with many colors, fonts, and decorative elements can be a huge

• advantage

• distraction

• positive Impact

• None of the above