Steps of New Product Development
Quiz
•
9th - 12th Grade
•
Medium
Gretchen Cline
Used 135+ times
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Involves cultural trends and observing customer behaviors.
introducing the product
evaluating acceptance
testing the product
generating ideas
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Eliminating possibilities until one or two ideas are selected for development.
generating ideas
screening ideas
introducing the product
evaluating customer acceptance
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A prototype is made and tested.
testing the product
evaluating customer acceptance
screening ideas
generating ideas
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Evaluates proposed product in terms of size of market, potential sales, costs, profit potential, technology, the competition, and the level of risk involved.
screening ideas
testing the product
business proposal
introducing the product
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Companies make plans relating to production, packaging, labeling, branding, promotion, and distribution.
Testing the product
developing the product
evaluating customer acceptance
generating ideas
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
This stage is also called "commercialization". New products are advertised to introduce benefits to consumers.
Developing the product
Testing the product
Developing a proposal
Introducing the product
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Marketers track customer responses to the product.
Evaluating customer acceptance
Developing the product
Testing the product
Testing a product proposal
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