Steps of New Product Development

Steps of New Product Development

9th - 12th Grade

10 Qs

quiz-placeholder

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Steps of New Product Development

Steps of New Product Development

Assessment

Quiz

9th - 12th Grade

Medium

Created by

Gretchen Cline

Used 135+ times

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10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Involves cultural trends and observing customer behaviors.

introducing the product

evaluating acceptance

testing the product

generating ideas

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Eliminating possibilities until one or two ideas are selected for development.

generating ideas

screening ideas

introducing the product

evaluating customer acceptance

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A prototype is made and tested.

testing the product

evaluating customer acceptance

screening ideas

generating ideas

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Evaluates proposed product in terms of size of market, potential sales, costs, profit potential, technology, the competition, and the level of risk involved.

screening ideas

testing the product

business proposal

introducing the product

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Companies make plans relating to production, packaging, labeling, branding, promotion, and distribution.

Testing the product

developing the product

evaluating customer acceptance

generating ideas

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

This stage is also called "commercialization". New products are advertised to introduce benefits to consumers.

Developing the product

Testing the product

Developing a proposal

Introducing the product

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Marketers track customer responses to the product.

Evaluating customer acceptance

Developing the product

Testing the product

Testing a product proposal

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