Fashion Marketing Chapter 7

Indirect or Nonpersonal selling is __________

• promotion

• advertising

• publicity

• direct selling

• indirect selling

paid promotional messages by a sponsor is _________

• promotion

• advertising

• publicity

• direct selling

• indirect selling

Kim Kardashian is best none for lots of public _____________, basically free promotion.

• promotion

• advertising

• publicity

• direct selling

• indirect selling

Selling over the counter to a customer, they get the dress when we get the money is which type of selling?

• promotion

• advertising

• publicity

• direct selling

• indirect selling

A promotion to the general public is which type of selling?

• promotion

• advertising

• publicity

• direct selling

• indirect selling

Presenting goods in an attractive and understandable manor is ___________ __________

• visual merchandising

• video merchandising

• channel of distribution

• markdown

• markup

Using videos in retail stores to show new fashion trends is _____________ _________________

• visual merchandising

• video merchandising

• channel of distribution

• markdown

• markup

A route that goods take from manufacturer, to wholesaler, to retailer is called the goods_____________________

• visual merchandising

• video merchandising

• channel of distribution

• markdown

• markup

Price reduction to turn clothes quickly, those not selling well results in a ______________

• visual merchandising

• video merchandising

• channel of distribution

• markdown

• markup

Difference of a stores purchase price and the retail price of goods sold is a ______________

• visual merchandising

• video merchandising

• channel of distribution

• markdown

• markup