Design Principles

What design principle?

• Alignment

  An arrangement forming

  a straight line

• Balance

  An even distribution

  of visual weight

• Emphasis

  An accentuation

  (highlight) of

  importance

• Proportion

  Scaling of objects in

  relation to each other

What design principle?

• Alignment

  An arrangement forming

  a straight line

• Balance

  An even distribution

  of visual weight

• Emphasis

  An accentuation

  (highlight) of

  importance

• Proportion

  Scaling of objects in

  relation to each other

What design principle?

• Alignment

  An arrangement forming

  a straight line

• Balance

  An even distribution

  of visual weight

• Emphasis

  An accentuation

  (highlight) of

  importance

• Contrast

  Using opposite colours

  to make things stand

  out.

What design principle?

• Alignment

  An arrangement forming

  a straight line

• Balance

  An even distribution

  of visual weight

• Emphasis

  An accentuation

  (highlight) of

  importance

• Contrast

  Using opposite colours

  to make things stand

  out.

What design principle?

• Alignment

  An arrangement forming

  a straight line

• Balance

  An even distribution

  of visual weight

• Emphasis

  An accentuation

  (highlight) of

  importance

• Contrast

  Using opposite colours

  to make things stand

  out.

What design principle?

• Movement

  A directed path of

  optical (your eye)

  movement

• Balance

  An even distribution

  of visual weight

• Emphasis

  An accentuation

  (highlight) of

  importance

• Contrast

  Using opposite colours

  to make things stand

  out.