Marketing Product Planning

A company creates an identity for a product through its logo, packaging and promotions. Customers like the product and remember their good feelings every time they see something about the product. They continue to buy the product and also tell their friends about it, which increases sales. What is this an example of?

• Branding
• Product Life Cycle
• Product Classification
• Product Mix

Which of these terms refer to the visual part of a product's identity?

• Generic name
• Brand mark
• Brand name
• Goods

What is the term for unprocessed natural resources that are refined into end products?

• Process materials
• Supplies
• Component parts
• Raw materials

A magazine publisher has decided to buy a new printing press. It is so large, it will fill an entire room. What type of product have they purchased?

• Business service
• Major equipment
• Accessory equipment
• Component part

Maria has started a lawn care service about a year ago. She did good work and her customers spread the word. Sales are increasing quickly! What stage of the product life cycle is described in this example?

• Introduction
• Growth
• Maturity
• Decline

What is a product?

• Something for sale that you can touch
• Something for sale that cannot be touched
• The container or wrapping for an item
• Anything offered to a market that might satisfy a want or need

What is the difference between a customer and a consumer?

• A customer must be a business, while a consumer may be a private individual.
• A consumer buys a product either to resell it or make it into another product.
• A customer buys products, while a consumer uses products.
• A customer buys specialty products, while a consumer buys convenience products.

Which of these statements about generic products are TRUE?

• Generic products are more recognizable than brand name products.
• Companies usually spend little money on the promotion of generic products.
• Generic products are always lower in quality than brand name products.
• All of the above

Which of these types of products usually involves the customer doing comparison shopping?

• Specialty products
• Convenience products
• . Shopping products
• All of the above

Which of these products is a service?

• Veterinary care
• Grooming brush
• Medication for a pet
• Pet food