
Marketing Product Planning
Authored by Shantana Valdez
9th - 12th Grade
Used 7+ times

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13 questions
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1.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
A company creates an identity for a product through its logo, packaging and promotions. Customers like the product and remember their good feelings every time they see something about the product. They continue to buy the product and also tell their friends about it, which increases sales. What is this an example of?
2.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Which of these terms refer to the visual part of a product's identity?
3.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
What is the term for unprocessed natural resources that are refined into end products?
4.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
A magazine publisher has decided to buy a new printing press. It is so large, it will fill an entire room. What type of product have they purchased?
5.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Maria has started a lawn care service about a year ago. She did good work and her customers spread the word. Sales are increasing quickly! What stage of the product life cycle is described in this example?
6.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
What is a product?
7.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
What is the difference between a customer and a consumer?
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