Marketing

Out of the following which are NOT goods?

• Hammers

• Autos

• Dry cleaning

• Financial services

• Clothing

Out of the following which are NOT services?

• insurance

• Dry cleaning

• Ironing

• Automobiles

• Clothing

What activities does the marketing consist of?

• Investment

• Storing

• Hiring

• Marketing research

• Pricing

What is the objective of a firm? (1 answer)

• Satisfying customer needs

• Profitability

• Both

What MAIN groups of goods is it customary to organize marketing sectors into?

• consumer goods

• industrial goods

• services

• telecommunication goods

• material goods

Products bought by individual consumers and households are… (1 answer)

• consumer goods

• industrial goods

• services

Products bought by corporations or institutions such as schools or hospitals are … (1 answer)

• consumer goods

• industrial goods

• services

What is the idea of a marketing concept? (1 answer)

• knowing the needs and wants of shareholders and reaching the main sales targets

• knowing the needs and wants of the government and compliance with the regulation

• knowing the needs and wants of target markets and delivering the desired satisfactions more effectively than competitors.

customer focus means that… (1 answer)

• the company focuses its activities and products on consumer demands

• the company focuses its activities and products on consumer rights

• the company focuses its activities and products on consumer goods

What are the main stages of the product life cycle?

• Introduction

• Growth

• Maturity

• Decline

• Research and development