Building & Maintaining Websites

Which of the following is NOT a programming language discussed in this segment?

• Fluid Application Language

• Cascading Style Sheets

• Structured Query Language

• Extensive Markup Language

Making a website look cluttered or unprofessional are cons of which of the following?

• Not Hiring an Expert Web Designer

• Including navigating menus

• Registering the Website

• Featuring advertising on the website

Which of the following is NOT a possible goal of a website discussed in the segment?

• Driving customer into the store

• Generating new business

• Building relationships with suppliers

• Informing customers

Website registration involves registering with which organization?

• Website registration Association

• Domain Name Ownership Committee

• Internet Corporation for Assigned Names and Numbers

• Online Copyright Registration Office

Which of the following is true about the design details used in a website?

• Design should always include multimedia

• Design is not important if the content is good

• Design elements should vary greatly page to page to keep viewers' attention

• Design should convey a message consistent with the business's other marketing efforts

What is the purpose of RSS feeds?

• They eliminate bugs

• They format pages so design elements are consistent

• They generate and deliver updates to the site automatically

• They automatically analyze and optimize traffic to the site

Which of the following is the term for the practice of increasing a website’s rank on the list of search engine results?

• Website function verification

• Search engine optimization

• Enhanced search grade

• Search traffic refining

Which of the following is NOT part of verifying if a website is functioning correctly?

• Making sure key words are used frequently

• Checking links to make sure they connect users to the right places

• Ensuring login, password, forums and shopping carts are working

• Testing to see orders are processed correctly

Emily owns a clothing store and has a website from which people can order her clothes. She noticed a large number of people viewing her line of gloves, so she decided to create a glove showcase on her home page. This is an example of which of the following?

• Including key words to drive traffic to her site

• Using website traffic tracking methods to aid decision making

• Keeping the website updated to make it “sticky”

• Considering the big tradeoff and balancing features and costs

What is the downside of adding features such as online shopping carts and security?

• They discourage people from visiting the site

• They may make shopping more difficult for site visitors

• They can make the website look less professional

• They take time and money to implement