Business Ch. 11

When Popeyes Louisiana Chicken decides on brand names, package designs, sizes of orders, and flavors of sauces and recipes, it is controlling which element of marketing mix?

• price

• distribution

• product

• promotion

• chicken

Furs Unlimited is using a combination of advertising and personal selling to increase the sales of its fur coats. This activity involves the ____ ingredient of the marketing mix.

• distribution

• promotion

• pricing

• timing

• product

After reviewing a report showing that one of the company's competitors recently increased its market share by 10 percent, the president called a meeting and asked the marketers, "Is there anything we can do about this?" The marketers responded, "We can modify our marketing mix, but we cannot

• introduce new products for our market

• lower our prices

• sell door to door

• control the marketing strategies of our competitors

• create better ads

Between the 1920s and the 1950s, business had a strong ____ orientation, in which emphasis was placed on increased advertising, enlarged sales forces, and occasionally high-pressure selling techniques.

• production

• sales

• marketing

• customer

• organizational

Ford Motors Company is offering a rebate on cars purchased this month. This activity involves the ____ ingredient of the marketing mix.

• distribution

• promotion

• pricing

• timing

• product

When Jeff returned a shirt he had purchased at Macy's for a refund, he essentially reversed the effect of which type of utility?

• form

• possession

• time

• transfer

• place

Mike has an annual income of $1 million. Fernanda has an annual income of $100,000. Their buying behaviors differ because of their ability to buy, called their ___, which is largely determined by income.

• buying power

• organization power

• income power

• super powers

A(n)___, used for marketing research, collects information from e-mail, Web sites, downloadable files, news, databases, and research materials.​

• online information service

• advertising service

• neuroscience service

• brainwave study

Greer, Inc. is developing a marketing information system to try to improve its marketing efforts. Internal sources of marketing data the company could incorporate in the MIS include all of the following except

• sales forecasts

• economic conditions

• inventory levels

• purchase requests

• prices of products

In a marketing information system, data from internal sources include all of the following except

• economic conditions

• product and marketing costs

• sales figures

• inventory levels

• sales force activities