SEM 2.00 & 3.00 TEST

To learn about its target market's needs and wants, a professional soccer league should obtain information

from its fans

• if ticket sales show short-term improvement

• in a proactive and systematic manner

• only when there appears to be a problem

• before it implements organizational changes

Having appropriate data helps sport/event marketers to set goals that are

• general.

• broad.

• realistic.

• open-ended.

What is one way that sport/event marketers use marketing information?

• To develop new products

• To change economic trends

• To determine credit scores

• To prepare sales invoices

What is an example of a secondary source of data that a sport/event marketer can obtain internally?

• Government website

• Magazine article

• Trade journal

• Sales report

Which of the following is a secondary source of sport/event information

• computerized surveys

• demographic reports

• personal interviews

• accounting records

Which of the following internal records might a business use to analyze information regarding customer

satisfaction levels:

• credit reports

• comment cards

• expense reports

• debit receipts

One way for the WSC Swim and Racquet Club to obtain primary information about the quality of its

facilities and the level of its services is by

• reading industry publications

• D. collecting promotional literature

• surveying club members

• viewing competitors' web sites

Primary research includes collecting data for

• informational purposes only.

• marketers across the industry to use.

• understanding economic cycles.

• the current research project.

These characteristics describe which:

• Deals with descriptions
• Data can be observed but not measured
• Colors, textures, smells, tastes, appearance, beauty, etc

• Qualitative

• Quantitative

Data collected from internal or external sources or from marketing research

• Facts

• Relationships

• Estimates

• Marketing Information