PR175 Scoring through Sponsorships VOCAB

A promotional technique whereby a non-sponsoring business tries to associate with an event to gain recognition as a sponsor

• Contract

• Exclusive Sponsorship Rights

• Exploit the Sponsorship

• Ambush Marketing

A written agreement that is enforceable by law

• Contract

• Exclusive Sponsorship Rights

• Exploit the Sponsorship

• Ambush Marketing

A contract agreement whereby a sponsoring business will be the only provider of the good or service for a sport/event

• Contract

• Exclusive Sponsorship Rights

• Exploit the Sponsorship

• Ambush Marketing

To productively utilize every promotional avenue available to gain brand recognition in association with a sponsored entity

• Contract

• Exclusive Sponsorship Rights

• Exploit the Sponsorship

• Ambush Marketing

A short document outlining the terms of an arrangement between two parties; it may be considered legally binding if signed by both parties

• Letter of Agreement

• Partnership

• Return on Investment

• Sponsor

Net profit divided by investment or the "bottom line" on how successful an ad or campaign was in terms of what the returns (generally sales revenue) were for the money expended (invested)

• Letter of Agreement

• Partnership

• Return on Investment

• Sponsor

A term frequently used for sponsor

• Letter of Agreement

• Partner

• Return on Investment

• Sponsor

To exchange money, goods, or services for public recognition

• Letter of Agreement

• Partner

• Return on Investment

• Sponsor

The provision of financial or other support to an entity in exchange for public exposure

• Letter of Agreement

• Sponsorship

• Return on Investment

• Sponsor

An athlete, team, league, or event on a local, regional, national, or international level

• Ambush Marketing

• Sport/Event Entity

• Exclusive Sponsorship

• Social Media HiJacking