PR175 Scoring through Sponsorships VOCAB

PR175 Scoring through Sponsorships VOCAB

10th - 12th Grade

11 Qs

quiz-placeholder

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PR175 Scoring through Sponsorships VOCAB

PR175 Scoring through Sponsorships VOCAB

Assessment

Quiz

Life Skills

10th - 12th Grade

Practice Problem

Medium

Created by

B Morgan

Used 22+ times

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11 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

A promotional technique whereby a non-sponsoring business tries to associate with an event to gain recognition as a sponsor

Contract

Exclusive Sponsorship Rights

Exploit the Sponsorship

Ambush Marketing

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

A written agreement that is enforceable by law

Contract

Exclusive Sponsorship Rights

Exploit the Sponsorship

Ambush Marketing

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

A contract agreement whereby a sponsoring business will be the only provider of the good or service for a sport/event

Contract

Exclusive Sponsorship Rights

Exploit the Sponsorship

Ambush Marketing

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

To productively utilize every promotional avenue available to gain brand recognition in association with a sponsored entity

Contract

Exclusive Sponsorship Rights

Exploit the Sponsorship

Ambush Marketing

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

A short document outlining the terms of an arrangement between two parties; it may be considered legally binding if signed by both parties

Letter of Agreement

Partnership

Return on Investment

Sponsor

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Net profit divided by investment or the "bottom line" on how successful an ad or campaign was in terms of what the returns (generally sales revenue) were for the money expended (invested)

Letter of Agreement

Partnership

Return on Investment

Sponsor

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

A term frequently used for sponsor

Letter of Agreement

Partner

Return on Investment

Sponsor

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