Introduction to Marketing

Marketing managers are concerned with consumer behaviour because

• consumers always behave in a rational and predictable manner.
• the way consumers behave is easily controlled by marketing strategies.
• the way consumers behave is always unpredictable.
• the way consumers respond to a business's marketing strategies has a large impact on the business's success.

Which of the following is not one of the '4P's' of the original Marketing Mix?

• Product
• People
• Place
• Promotion

The 4 Ps are product, price, promotion and ...

• pound

• picture

• place

• poster

What is marketing?

• Is the study of luxury brands

• Is the study of the brains

• Is a human activity aimed for satisfying needs

• Is a human activity named business

Which can be a barrier to effective communication

• Full colour advertising brochure
• Early morning meeting between two workers
• Poorly worded letter
• Memo sent down the chain of communication

How/where a product will be distributed

• Price
• Place
• Promotion
• Product

Setting and communicating the value of products and services. Setting the cost at the right level.

• Price
• Place
• Promotion
• Product

Any form of communication used to inform, persuade, or remind; how potential customers will be told about the product

• Price
• Place
• Promotion
• Product

A catchphrase like "Save money, live better" used to increase brand awareness for a product/company.

• logo
• slogan
• brand
• product

If a business aims its advertising toward a specific group of consumers that have similar wants and needs, that group would be their _________.

• price
• supply and demand
• target market
• Marketing mix