Marketing

Marketing is the process of promoting products to satisfy the wants and needs of customers.

• True

• False

Which of the following is NOT one of the eras in the evolution of marketing.

• Selling Era

• Production Era

• Buying Era

• Relationship Era

What does CRM stand for?

• Consumer Relationship Manager

• Customer Relationship Manager

• Consumer Relation Management

• Customer Relationship Management

Identify the logo.

• Chevron

• Shell

• Gas

• I have no idea

Consumers usually care more when buying high-cost items than low-cost items.

• False

• True

B2B stands for Business-to-Business

• True

• False

B2C stands for...

• Business-to-Business

• Business-to-Consumer

• Business-to-Collector

What was the FIRST era in the evolution of marketing.

• Production Era

• Selling Era

• Marketing Era

• Relationship Era

Short-term relationships are the focus of Relationship Era Marketing.

• False

• True

A document that lays out the details for how to focus marketing efforts.

• Marketing Idea

• Marketing Plan

• Marketing Document