Persuasion Test Study Guide

a short musical slogan or catchy tune designed to be easily remembered

• support

• jingle

• claim

• argument

catch phrase used for product or company (Ex. McDonald’s uses “I’m lovin’ it”)

• implicit message

• jingle

• slogan

• support

keeps the product in the minds of the customer and helps stimulate demand for the product

• counter argument

• testimonial

• premise

• promote

a particular group at which an advertising is aimed

• explicit message

• target audience

• claim

• support

direct message

• target audience

• support

• explicit message

• argument

indirect message

• direct audience

• explicit message

• implicit message

• slogan

the writer’s position on a problem or issue

• support

• argument

• bandwagon appeal

• none of the above

reasons or evidence that back up a claim

• appeal to pity

• argument

• support

• claim

a claim supported by reasons and evidence (claim + evidence = _______________)

• hook sentence

• testimonial

• argument

• both a and c

opposing viewpoint from someone who objects or disagrees with a claim

• hook sentence

• stereotyping

• counterargument