DMSM Ch. 6 and 7 Practice

Delivering different content or advertisements to consumers based on their geographic locations is known as

• Geo-Delivering

• Geo-Marketing

• Geo-Targeting

• Geo-Tracking

Promoted Tweets are _______ when a business is paying for their placement

• labeled

• delayed

• hidden

• disguised

Which age range has the largest percentage of Twitter users?

• 18-29

• 30-49

• 50-64

• 65+

More people over the age of 65 use Facebook than Twitter

• True

• False

Which is true about gender breakdown of Twitter users?

• There is a greater percentage of males using Twitter than females

• There is a greater percentage of males using Twitter than Facebook

• There is a fairly even balance of male and female Twitter users

• There is a much higher percentage of females using Twitter than males

Which country has the most Twitter users?

• India

• United States

• United Kingdom

• Japan

This ad campaign on Twitter promotes tweets with the goal of starting conversations around brand. Advertisers pay only for the initial engagement with each user.

• Tweet Engagement Campaign

• Awareness Campaign

• Lead Generation Campaign

• Conversion Campaign

This is the only type of campaign where Twitter ad pricing is based on impressions rather than engagements, therefore, tweets need to be compelling enough to cause viewers to take some kind of action.

• Followers Campaign

• Tweet Engagement Campaign

• Awareness Campaign

• Lead Generation Campaign

What do advertisers have to pay for when using a Twitter Video View Campaign?

• They pay when a user sees at least 2 seconds of playback in the timeline.

• They pay when a user clicks to watch in fullscreen.

• They pay when a user takes a video off mute.

• All are cases in which advertisers have to pay for Twitter Video View Campaign.

Hootsuite and Buffer are

• last names of the founders of Twitter

• social media scheduling tools

• last names of YouTube founders

• recommended video editing software programs for videos