GCSE Media Studies - PosterConventions

Select the purposes of a film poster.

• Establish the genre of the film

• To provide a soundtrack

• To be iconic through the use of a key image, memorable tag line or iconic typography

• Capture the audiences imagination and to encourage viewers to see the film.

Define: Enigma Code

• A narrative code that suggests what might happen in a film's story

• A narrative code that creates intrigue

Define: Tagline

• The film's slogan, which is memorable

• The particular style of font used as a form of branding

Define: Iconography

• The visual codes associated with a particular genre

• The particular font, used as a form of branding

Define: Genre

• The location of a movie

• Media Text style that share similar conventions

Define: Action Code

• A narrative code that creates intrigue

• A narrative code that suggests what might happen in a film's story

Why are Star Names included on a film poster?

• To draw audiences to a film.

• So credits in the film don't have to be as long

• So film credits can be placed at the end rather than the start of the film

• Stars are often linked to certain types of roles

What is the purpose of the key image?

• To be eye-catching

• Often suggests the narrative of the film

Define: Language and Mode of Address

• The way in which a text speaks to its reader - often persuasive and direct or inclusive.

• The way in which a text speaks to its reader - often serious and formal or exclusive.

Define: Typography

• The visual codes often associated with a particular genre

• The particular style of font, used a form of branding