
Marketing quiz
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is not a force in the Porter Five Forces model?
a) Buyers
b) Suppliers
c) Complementary products
d) Industry rivalry
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
According to Porter, suppliers are more able to exercise
bargaining power over buyers when:
a) The supply industry is dominated by a few large firms.
b) The supply industry is populated by a large number of small firms.
c) When buyers have the ability to take over suppliers.
d) There are few buyers in the market.
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which one is not a political factor?
terrorism
embargo
tax
currency exchange
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
If a firm takes over a competitor then, according to Porter's 5 forces model:
a) Buyer power is higher
b) Supplier power is higher
c) Substitute threat is higher
d) Rivalry is lower
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In Porter's five forces model, conditions are more favourable for firms within an industry if:
a) Buyer power is high
b) Supplier power is high
c) Entry threat is low
d) Substitute threat is high
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Where do we get OT of SWOT from?
From Pestle
From Porters
From Bank
None of the answers
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
We usually use quantitative method of research to generalize our findings
True
False
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