Marketing quiz

Which of the following is not a force in the Porter Five Forces model?

• a) Buyers

• b) Suppliers

• c) Complementary products

• d) Industry rivalry

According to Porter, suppliers are more able to exercise

bargaining power over buyers when:

• a) The supply industry is dominated by a few large firms.

• b) The supply industry is populated by a large number of small firms.

• c) When buyers have the ability to take over suppliers.

• d) There are few buyers in the market.

Which one is not a political factor?

• terrorism

• embargo

• tax

• currency exchange

If a firm takes over a competitor then, according to Porter's 5 forces model:

• a) Buyer power is higher

• b) Supplier power is higher

• c) Substitute threat is higher

• d) Rivalry is lower

In Porter's five forces model, conditions are more favourable for firms within an industry if:

• a) Buyer power is high

• b) Supplier power is high

• c) Entry threat is low

• d) Substitute threat is high

Where do we get OT of SWOT from?

• From Pestle

• From Porters

• From Bank

• None of the answers

We usually use quantitative method of research to generalize our findings

• True

• False

What is the main disadvantage of Product philosophy

• Marketing Myopia

• Inefficient economies of scale

• Market obsolescence

• All of the answers

In the corporate vertical system, one company has more power than others

• True

• False

In the horizontal system companies work in the same level such as subway in walmart

• True

• False