SEM 1 3.00

A sporting-goods store reviews its sales records to determine if it should continue carrying snowboards. How is the store using the marketing information?

• To schedule deliveries

• To monitor employee performance

• To make product-management decisions

• To evaluate vendor relationships

When a sports marketer considers factors such as lifestyles and interest levels in a specific sport, he or she is segmenting a market on the basis of which segment?

• Gender

• Demographics

• Geographics

• Psychographics

Males between the ages of 18–35 who are sports-minded and live in Orlando, Florida is an example of which group?

• Niche market

• Demographic characteristic

• Sponsor

• Marketing mix

An important part of target marketing in the sports and entertainment industry involves appealing to potential customers who have which resource?

• Past experience

• Athletic ability

• Leisure time

• Disposable income

Which is a factor that sports and event marketers consider when targeting customers for a specific event?

• Personalities

• Demographics

• Expectations

• Affiliations

The promoters of an extreme-sports weekend would most likely target which demographic group?

• Professional athletes

• Older men, ages 40–50

• Business executives

• Young men, ages 12–34

What should a sport or an event do in order to be successful?

• Earn maximum profits

• Generate favorable press

• Satisfy customer wants

• Promote popular causes

Which is a vital promotional technique for entertainment marketing?

• Distribution

• Vertical integration

• Broadcast webs

• Trailers

When a performer expands into international markets, an important consideration for his or her promotional efforts should be to determine often whether which action is necessary?

• Assume that literal language translations are acceptable

• Use the same advertising strategy with all markets

• Develop different brands for each market

• Adapt promotional messages for each market

What form of advertising involves a company paying an athlete to appear in a television commercial or newspaper ad?

• Endorsement

• Testimonial

• Promotion

• Broadcast