Advertising

The _______________ of a product or service is the group of people it is aimed at e.g. students, business people, car owners.

• Target marking

• Target mark

• Target market

• Target maker

_________________________ means a celebrity or other well-known person publicly supporting the product and appearing in its advertising e.g. David Beckham featuring in a sportswear commercial.

• Product embargo

• Product entrance

• Product endorsement

• Product enemy

A ___________________ is a range of products that sells for a much higher price than other similar products because of its higher quality or better brand image e.g. Ferrari, Louis Vuitton

• Pure brand

• Premier brand

• Professional brand

• Premium brand

A ___________________ is a detailed plan that a company makes for how it will advertise and promote its product or service.

• Marketing strategy

• Marketing stream

• Marketing stroke

• Marketing string

The __________________ that a company has is the percentage of the total sales it makes, for that particular product or service.

• Marketing plan

• Marketing shift

• Marketing share

• Marketing shine

__________________ means customers always buying from the same company because they like it more than its competitors.

• Brand lottery

• Brand strategy

• Brand loyalty

• Brand latitude

______________________ means deliberately putting your product in movies, TV shows or other media to make it visible and promote it to the viewers of that media.

• Product replacement

• Product placement

• Product place

• Product relapse

A ____________ is a person who buys a product or service for personal use.

• Consumer

• Commuter

• Comedian

• Commentator

_________________ involves carrying out surveys or using other methods to find out the opinions of your target market, so that you can make better decisions when designing your product and marketing strategy.

• Market search

• Market retake

• Market research

• Market response

The _______________ is the company whose product or service outsells the products or services of its competitors.

• Market leader

• Market winner

• Market president

• Market manager