SGS Business 2.2.3 Promotion

Giving your product or service a name that helps recall and recognition, and gives a sense of personality

• News letters

• Price promotion

• Branding

• Targeted marketing

Regular updates on the activities of a business sent electronically to customers

• Announcements

• Branding

• E-newsletters

• Marketing

A medium- to long-term plan for communicating with your target customers

• Product placement

• Price promotion

• Promotional strategy

• Branding

Sponsorship

• The development of a brand using advertising on television

• When businesses pay to have their products placed strategically in films and television programmes

• When companies pay to have a brand associated with an iconic individual or event

• Development of new improved product varieties, e.g. Diet Coke, Coke Zero

When people start to spread your message for you, be it word of mouth or via social media

• Branding

• Extension strategy

• Viral advertising

• Product placement

Product placement

• The development of a brand using advertising on television

• When businesses pay to have their products placed strategically in films and television programmes

• When companies pay to have a brand associated with an iconic individual or event

• Development of new improved product varieties, e.g. Diet Coke, Coke Zero

When a business gives potential customers a free taste of a new product

• Advertising

• Sponsorship

• Branding

• Product trials

BOGOF

• Buy One Gift Offer Free

• Buy Offer Get One Free

• Buy One Get One Free

• Brand Offer Get One First

Which of the following bests describes the process of a business establishing a distinct identity or personality for its products?

• Sponsorship

• Branding

• Advertising

• Promotion

Which of the following promotion strategies is an example of a special offer?

• Product trials

• 2 for 1

• Sponsorship

• Advertising