E-Marketing Chapter 1

________ is the subset of e-business focused on transactions that include buying/selling, digital value creation, and virtual marketplaces.

• E-marketing

• Digital marketing

• E-commerce

• ESP

E-marketing affects traditional marketing in which of the following ways?

• decreases efficiency of traditional marketing functions

• technologically transforms marketing strategies

• marginalizes customer value but increases profitability

• all of the answers are correct

The internet can deliver content to all the following except _________.

• televisions sets

• refrigerators

• video cassette recorders

• automobiles

Internet properties, or characteristics, that impact marketing include________.

• global reach

• market deconstruction

• scalable capacity

• all of the answers are correct

The internet has the power to do all of the following except ________.

• create global communities based on interests

• decrease cultural and language differences

• prevent the upward mobility of people and countries at lower socioeconomic levels

• discourage workaholism