Sports & Entertainment Management

Which one of the following is NOT an aspect of sports and entertainment marketing?

• overseeing marketing projects

• matching clients with sponsors

• developing strategic financial plans

• working with the media

There are many issues related to branding strategies of products used in sports and entertainment. The one that relates most to the Washington Redskins team name is

• lying

• racial

• balance

• controversial

The five stages of the consumer buying behavior when making marketing decisions would include all but _____

• information search

• need recognition

• purchase decision

• brand recognition

The main purpose of having an operating procedure for a facility is to _____

• provide for the number of maintenance and cleaning crew members needed

• provide consistency in how things are completed

• determine the inventory needed each year

• allow for users to know where the restrooms are

What strategy is NOT included in the control of risk?

• reuse

• transfer

• accept

• avoid

The _____ of the sports and entertainment industry would include what a team believes in and strives to achieve

• statement of cause

• direction

• mission

• strategy

Since the state fair only involves three weeks each year, many of the employees are

• full time

• seasonal

• contract workers

• independent contractors

The importance of _____ is that it keeps professionals updated with the most relevant training, information, skills, and knowledge to remain competent within their industry.

• continuous professional development

• a technical training sesssion

• staff development

• a summer workshop

Which team, financially, is the most valuable sports team in the world at 3.25 billion in 2015?

• Real Madrid

• New York Yankees

• New York Knicks

• Dallas Cowboys

The most important step involved in developing effective advertising is

• right place

• to establish an image

• diversify

• determine your target audience