Type of Brand
9th - 12th Grade
•18 Qs
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Type of Brand
Quiz
•
9th - 12th Grade
•
Medium
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18 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Apple, Keebler and McDonalds are this type of brand
Manufacturer/National
Private Distributor
Generic
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A majority of sales for most product categories are represented by this type of brand.
Manufacturer/National
Private Distributor
Generic
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
These are often called store or dealer brands
Manufacturer/ National
Private Distributor
Generic
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Brands that are controlled by retailers because they cannot be sold by competitors
Manufacturer/National
Private Distributor
Generic
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Brand owned and initiated by producers
Generic
Private Distributor
Manufacturer/National
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
These products are promoted to stress standard quality and price.
Manufacturer/National
Private Distributor
Generic
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
This type of brand is usually priced 30 to 50 percent lower than nationally advertised brands.
Manufacturer/ National
Private Distributor
Generic
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