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Type of Brand

Authored by karen gray

9th - 12th Grade

Used 3+ times

Type of Brand
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18 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Apple, Keebler and McDonalds are this type of brand

Manufacturer/National

Private Distributor

Generic

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A majority of sales for most product categories are represented by this type of brand.

Manufacturer/National

Private Distributor

Generic

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

These are often called store or dealer brands

Manufacturer/ National

Private Distributor

Generic

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Brands that are controlled by retailers because they cannot be sold by competitors

Manufacturer/National

Private Distributor

Generic

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Brand owned and initiated by producers

Generic

Private Distributor

Manufacturer/National

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

These products are promoted to stress standard quality and price.

Manufacturer/National

Private Distributor

Generic

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

This type of brand is usually priced 30 to 50 percent lower than nationally advertised brands.

Manufacturer/ National

Private Distributor

Generic

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