Type of Brand

Apple, Keebler and McDonalds are this type of brand

• Manufacturer/National

• Private Distributor

• Generic

A majority of sales for most product categories are represented by this type of brand.

• Manufacturer/National

• Private Distributor

• Generic

These are often called store or dealer brands

• Manufacturer/ National

• Private Distributor

• Generic

Brands that are controlled by retailers because they cannot be sold by competitors

• Manufacturer/National

• Private Distributor

• Generic

Brand owned and initiated by producers

• Generic

• Private Distributor

• Manufacturer/National

These products are promoted to stress standard quality and price.

• Manufacturer/National

• Private Distributor

• Generic

This type of brand is usually priced 30 to 50 percent lower than nationally advertised brands.

• Manufacturer/ National

• Private Distributor

• Generic

These types of brand products are generally sold in supermarkets and discount stores

• Manufacturer/National

• Private Distributor

• Generic

The most popular generic product line sold is

• Clothing

• Groceries

• Drugs

Brands that are popular with retailers because of high gross margins.

• Generic

• Manufacturer/National

• Private Distributor