Advertising

Which business is the following slogan for:
"Have it Your Way"

• Subway
• Burger King
• Chick fil A
• McDonald's

Advertising is the art of spreading marketing information through

• Various media
• letters
• Door to door service
• Vendors

The oldest form of advertising.

• News Paper
• Radio
• TV
• Words of mouth

The goal of this is to increase sales

• Promotional advertising

• Institutional advertising

Besides word of mouth what is the oldest form of advertising?

• cyber

• broadcast

• print

Newspapers and magazines are an example of

• cyber advertising

• print advertising

• specialty advertising

What is an advantage of advertising in a magazine?

• a business can select it's audience

• less mass appeal

• not as relevant in today's world

What is a disadvantage of direct mailings?

• It's inexpensive

• The timing of the mailing can be selected

• It's expensive

Example of outdoor advertising

• Internet ads

• Billboards

• Newspaper

What are the two types of broadcast media?

• TV and internet

• Radio and internet

• Radio and TV