Warm Up Day 36 The Role of the Media

A method of communicating information, entertainment, and other messages.

• Media

• Commercial

• Biased

• Watchdog

Communicating information to large numbers of people

• Biased

• Agenda-setter

• Watchdog

• Mass Media

Favoring one view over another

• Biased

• Unbiased

• Gatekeeper

• Watchdog

A ___________ business seeks to make income for its founders and employees.

• non-profit

• grassroots

• for-profit

• philanthropic

Why does each news outlet have its own standards for deciding which stories get through the gate and into the public eye?

• The gatekeeper stands guard at a gate and decides who gets to pass through.

• The media is a business and almost always biased.

• Many serious events and issues will never be heard about on the evening news.

• The media keeps us informed about what is going on in the world around us and government activity.

How do commercial news sources make money?

• selling time or space to advertisers

• making the news as exciting and fast paced as possible

• reporting news that affects the most number of people

• all of the above

True or false? If you watch the television news, you will hear about all the issues that exist.

• True

• False

True or false? Thanks to the media’s influence, people don’t need to pay attention to what’s going on.

• True

• False

True or false? In its role as gatekeeper, the media decides which stories to run.

• True

• False

True or false? An issue can’t get on the public agenda if nobody has heard about it.

• True

• False