Global marketing chapter 8 Review

1. _______ is traditionally defined as the systematic gathering, recording, and analyzing of data to provide information useful to marketing decision making.

• Marketing research

• Analysis

• Fact checking

• Interview

• Focus group

What is/are the additional complication(s) of international marketing?

• Option A: Information must be communicated across cultural boundaries

• Option B. The environments within which the research tools are applied are often different in foreign markets

• Option A only

• Option B only

• Options A and B

A country’s _______ are some of the kinds of information not ordinarily gathered by domestic marketing research departments, but they are required for a sound assessment of a foreign market.

• political stability and cultural attributes only

• geographical characteristics and cultural attributes only

• cultural attributes and political stability only

• political stability and geographical characteristics only

• political stability, cultural attributes, and geographical characteristics

Unisys Corporation’s planning steps calls for _______ which looks for general data on growth in the economy, inflation, business cycle trends, and the like; profitability analysis for the division’s products; specific industry economic studies; analysis of overseas economies; and key economic indicators for the United States and major foreign countries, as well as population trends, such as migration, immigration, and aging.

• Economic and demographic.

• Cultural, sociological, and political climate.

• Overview of market conditions.

• Summary of the technological environment

• Competitive situation

Unisys Corporation’s planning steps calls for _______ which looks for a general noneconomic review of conditions affecting the division’s business. In addition to the more obvious subjects, it covers ecology, safety, and leisure time and their potential impacts on the division’s business.

• Economic and demographic.

• Cultural, sociological, and political climate.

• Overview of market conditions.

• Summary of the technological environment

• Competitive situation

Unisys Corporation’s planning steps calls for _______ which looks for detailed analysis of market conditions that the division faces, by market segment, including international.

• Economic and demographic.

• Cultural, sociological, and political climate.

• Overview of market conditions.

• Summary of the technological environment

• Competitive situation

Unisys Corporation’s planning steps calls for _______ which looks for summary of the state-of-the-art technology as it relates to the division’s business, carefully broken down by product segments.

• Economic and demographic.

• Cultural, sociological, and political climate.

• Overview of market conditions.

• Summary of the technological environment

• Competitive situation

Unisys Corporation’s planning steps calls for _______ which is a review of competitors’ sales revenues, methods of market segmentation, products, and apparent strategies on an international scope.

• Economic and demographic.

• Cultural, sociological, and political climate.

• Overview of market conditions.

• Summary of the technological environment

• Competitive situation

What is/are the step(s) in the research process?

• Option A: Define the research problem and establish research objectives.

• Option B: Determine the sources of information to fulfill the research objectives.

• Option C: Consider the costs and benefits of the research effort.

• Option D: Gathering data on new product ideas

• Options A, B and C

Which is NOT a step in the research process?

• Consider the costs and benefits of the research effort.

• Gather the relevant data from secondary or primary sources, or both.

• Analyze, interpret, and summarize the results.

• Effectively communicate the results to decision makers.

• Determining the advertising budget