Advertising Vocabulary

drawing, especially in a newspaper or magazine, that tells a joke or makes a humorous political criticism

• Graphics

• Caption

• Cartoon

• Layout

The way that something is designed or arranged

• Layout

• Pitch

• Animation

• Gatefold

A photo, document, or picture that was made bigger

• Image

• Jingle

• Caption

• Blow-up

Someone who writes a regular article for a newspaper or magazine

• Art director

• Columnist

• Consumer

• Copywriter

A person who’s in charge of a newspaper or magazine

• Publisher

• Sponsor

• Editor

• Press office

a short interruption of a television or radio programme to broadcast advertisements

• coverage

• feedback

• commercial break

• opinion poll

the group of people who regularly read a particular newspaper, magazine, etc.

• readership

• circulation

• target group

• testimonials

the number of people that a newspaper or magazine is regularly sold to

• pitch

• script

• storyboard

• circulation

a way of advertising a product by supplying it for use in films or television programmes

• in-store promotion

• propaganda

• product placement

• subliminal advertising

a mistake, such as a word that is spelled wrong, in a printed text

• lettering

• clip

• frame

• misprint