Resource 23-01

g Different than anything else.

• Pro Forma

• Target Market

• Differentiated Offering

• Launch Plan

The intended group of customers you want to serve.

• Pro Forma

• Launch Plan

• Target Market

• Accounting System

Marketing campaigns and selling efforts should support one another

• Accounting System

• Cost of Goods

• Marketing/Selling Strategies

• Launch Plan

A detailed To Do List of steps you’ll need to take to go from concept and funding all the way to business launch.

• Pro Forma

• Launch Plan

• Marketing/Selling Strategies

• Cost of Goods

Software program to track financial information like budgets, expenditures, invoicing and payroll.

• Personnel Cost

• Revenue

• Accounting System

• Cost of Goods

. The amount of money earned from the sale of products/services.

• Cost of Goods

• Revenue

• Personnel Cost

• Expense

The cost required for an item or service.

• Expense

• Pro Forma

• Personnel Cost

• Cost of Goods

A one-page financial projection that lists your major revenue sources and expenses.

• Pro Forma

• Personnel Cost

• Launch Plan

• cost of Goods

The cost that it takes to produce a product or service.

• Revenue

• Cost of Goods

• Expense

• Accounting System

Money paid by an employer to an employee for work done during a period of time.

• Accounting System

• Cost of Goods

• Personnel Cost

• Marketing/Sales Cost