Rhetoric in advertising

What kind of appeal is made in words of the Raisin Bran ad?

• ethos

• pathos

• logos

What kind of appeal is made in the Lexus ad?

• ethos

• pathos

• logos

What kind of appeal is made in the words of the mayo ad?

• ethos

• pathos

• logos

What kind of appeal is made in the picture and wording of the mac and cheese ad?

• ethos

• pathos

• logos

In the Special K add, they say "we know only real ingredients make really delicious bowlfuls." What kind of logical fallacy is this?

• ad hominem

• sweeping generalizations

• loaded language

The dog food ad says "Love them like family. Feed them like family." What kind of rhetorical device is this?

• rhetorical question

• rhetorical comparison (simile)

• logical fallacy

The advil ad uses what kind of appeal?

• ethos

• pathos

• logos

Who is the intended audience for the Tylenol ad?

• adults with high blood pressure

• kids with sports injuries

• adults who are really active

The Softsoap ad uses what kind of logical fallacy?

• sweeping generalization

• loaded language

• ad hominem

The Happy Inside cereal ad uses what kind of rhetorical device?

• rhetorical question

• logical fallacy

• sweeping generalization