Chapter 15

Wholesaler

• receives product to stock in stores and to sell to customers

• a company that supplies retailers with good to sell to consumers

• Conflict Between two of the same levels of the chain

Retailer

• a company that supplies retailers with good to sell to consumers

• Give credit where credit is due

• a company that supplies retailers with good to sell to consumers

Viral Marketing Program

• encourages people to spread news about a new product

• Pre shipping bases on previous orders and recent views

• Conflict Between two of the same levels of the chain

• Give credit where credit is due

Example of a Retailer

• Walmart

• P&G

• Menards

• Home Depot

Example of a Wholesaler

• Walmart

• P&G

• Menards

• Home Depot

How many intermediaries are in a direct marketing channel

• 0

• 1

• 2

• None of the Above

Manufacturer -> Wholesaler -> Retailer -> Consumer is an example of what

• Direct Marketing Channel

• Distribution

• Marketing Mix

• Honestly I don't really care

Anticipatory Shipping

• Shipping after order is placed

• Pre-Shipping

Conflict Between two of the same levels of the chain

• Horizontal Conflict

• Vertical Conflict

Give credit where credit is due

• Trust

• Goals

• Communication

• Interdependence

• Credible Commitments